The Institute of Rural Management Anand (IRMA), established in 1979 by the father of white revolution Dr Verghese Kurien, is a pioneering academic institution in rural management education and research. It is committed to pursuing excellence along with creativity and integrity. The unique strength of IRMA is its concern with integrating development and management in all its endeavours and activities. This perspective sets IRMA apart from other management and rural development institutions, which are largely concerned with either management or development but not both. Today, IRMA is recognized not only as an institution of excellence in teaching and research but also for having successfully created the new discipline of rural management. Its path-breaking approach is being emulated by other institutions in India and abroad. As a premier institution of professional education and development IRMA has evolved unique curricula for its various programmes.